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23 August 2024 at 4:29:04 pm

Festive Surge

India’s bazaars have glittered this Diwali with the unmistakable glow of consumer confidence. The country’s festive sales crossed a staggering Rs. 6 lakh crore with goods alone accounting for Rs. 5.4 lakh crore and services contributing Rs. 65,000 crore. More remarkable still, the bulk of this spending flowed through India’s traditional markets rather than e-commerce platforms. After years of economic caution and digital dominance, Indians are once again shopping in person and buying local....

Festive Surge

India’s bazaars have glittered this Diwali with the unmistakable glow of consumer confidence. The country’s festive sales crossed a staggering Rs. 6 lakh crore with goods alone accounting for Rs. 5.4 lakh crore and services contributing Rs. 65,000 crore. More remarkable still, the bulk of this spending flowed through India’s traditional markets rather than e-commerce platforms. After years of economic caution and digital dominance, Indians are once again shopping in person and buying local. This reversal owes much to policy. The recent rationalisation of the Goods and Services Tax (GST) which trimmed rates across categories from garments to home furnishings, has given consumption a timely push. Finance Minister Nirmala Sitharaman’s September rate cuts, combined with income tax relief and easing interest rates, have strengthened household budgets just as inflation softened. The middle class, long squeezed between rising costs and stagnant wages, has found reason to spend again. Retailers report that shoppers filled their bags with everything from lab-grown diamonds and casual wear to consumer durables and décor, blurring the line between necessity and indulgence. The effect has been broad-based. According to Crisil Ratings, 40 organised apparel retailers, who together generate roughly a third of the sector’s revenue, could see growth of 13–14 percent this financial year, aided by a 200-basis-point bump from GST cuts alone. Small traders too have flourished. The Confederation of All India Traders (CAIT) estimates that 85 percent of total festive trade came from non-corporate and traditional markets, a robust comeback for brick-and-mortar retail that had been under siege from online rivals. This surge signals a subtle but significant cultural shift. The “Vocal for Local” and “Swadeshi Diwali” campaigns struck a patriotic chord, with consumers reportedly preferring Indian-made products to imported ones. Demand for Chinese goods fell sharply, while sales of Indian-manufactured products rose by a quarter over last year. For the first time in years, “buying Indian” has become both an act of economic participation and of national pride. The sectoral spread of this boom underlines its breadth. Groceries and fast-moving consumer goods accounted for 12 percent of the total, gold and jewellery 10 percent, and electronics 8 percent. Even traditionally modest categories like home furnishings, décor and confectionery recorded double-digit growth. In the smaller towns that anchor India’s consumption story, traders say stable prices and improved affordability kept registers ringing late into the festive weekend. Yet, much of this buoyancy rests on a fragile equilibrium. Inflation remains contained, and interest rates have been eased, but both could tighten again. Sustaining this spurt will require continued fiscal prudence and regulatory clarity, especially as digital commerce continues to expand its reach. Yet for now, the signs are auspicious. After years of subdued demand and inflationary unease, India’s shoppers appear to have rediscovered their appetite for consumption and their faith in domestic enterprise. The result is not only a record-breaking Diwali, but a reaffirmation of the local marketplace as the heartbeat of India’s economy.

The FDI Mirage: India’s Economic Illusion

The real measure of foreign investment isn’t how much money comes in, but how much stays.

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If you were to listen to India’s policymakers, the story of foreign direct investment (FDI) would read like an uninterrupted success saga. Year after year, government officials cite figures showcasing how India remains a prime destination for global capital, reeling off statistics that seem to affirm the country’s irresistible investment appeal. But these numbers, like the polished rhetoric accompanying them, conceal an inconvenient truth: FDI inflows tell only half the story. What truly matters is net FDI - how much investment actually remains in the economy after outflows are accounted for.


In recent years, India has proudly touted its growing FDI inflows. Between 2000 and 2024, the country received nearly $991 billion in FDI, with two-thirds of this arriving in the last decade. A deeper dive, however, reveals an unsettling pattern. In the financial year 2021-22, for example, while India recorded a total FDI inflow of $84.8 billion, nearly $45.7 billion exited the country, reducing net FDI inflow to just $39.1 billion. The most alarming figures emerged in 2024: net FDI plummeted to a mere $0.5 billion between April and November, compared to $8.5 billion in the same period the previous year. This stark decline suggests that while foreign capital still enters India, much of it is leaving just as swiftly.


This is no statistical anomaly but a flashing red signal for an economy that aspires to global dominance. For a country banking on FDI to fuel its ambitions of becoming the next China, the erosion of net foreign investment could have long-term consequences, from reduced employment opportunities to stagnation in key industries.


India’s FDI strategy must be understood in a broader geopolitical context. In the 1990s, economic liberalization flung open India’s doors to foreign investors, a policy shift inspired in no small part by China’s meteoric rise. Over the past two decades, China’s ability to attract and retain capital, while simultaneously fostering its domestic industries, turned it into the world’s factory. India, by contrast, has struggled to sustain long-term investments, often due to bureaucratic bottlenecks, shifting regulatory frameworks, and political uncertainty.


The contrast is stark. While China carefully choreographs foreign investment to strengthen domestic companies, India often appears desperate for FDI, offering sectoral relaxations without ensuring long-term strategic benefits. Beijing demands technology transfers and insists that foreign firms partner with local companies which not only ensures capital retention but also accelerates domestic capability-building. India, on the other hand, has removed ownership caps across sectors like telecom, insurance and defence without an accompanying policy framework to mitigate capital flight.


Take the telecom sector. India now allows 100 percent FDI under the automatic route. While this has attracted global giants, it has also resulted in Indian firms, burdened with mounting losses, selling off stakes to foreign investors in an ironic reversal of capital accumulation. The insurance sector tells a similar tale. FDI caps were raised from 49 percent to 74 percent in 2021, and then to 100 percent in 2025. But merely opening the floodgates without addressing structural inefficiencies may create an economy where foreign capital has disproportionate control, while domestic firms struggle to compete on an uneven playing field.


FDI inflows mean little if matched by outflows. Despite a 69 percent rise in manufacturing FDI, weak domestic ecosystems let global firms extract profits, while rising Indian firms invest abroad instead of reinvesting locally.


This phenomenon is not unique to India. Other emerging economies have faced similar issues, but many have responded with proactive measures. Brazil, for example, introduced regulatory mechanisms to discourage capital flight while incentivizing domestic reinvestment. South Korea built a system of strong local conglomerates (chaebols) that ensured capital remained within national borders.


To prevent India from becoming a mere transit hub for foreign capital, policymakers need a paradigm shift. The first step is recognizing that the quality of FDI matters more than its quantity. Investments should be directed towards sectors that generate long-term domestic value rather than short-term profits for multinational corporations.


India must enforce policies that encourage reinvestment. Tax incentives for firms that reinvest profits domestically, coupled with capital controls to manage outflows, could create a more stable investment environment.


We should adopt a model that prioritizes domestic enterprise alongside foreign investment. This means not just allowing foreign players to enter key industries but also ensuring that Indian companies gain from these investments through technology sharing and knowledge transfer agreements.


India’s FDI narrative has long been one of success, but as the recent net FDI figures indicate, this success is increasingly hollow. The country must resist the temptation to rely on headline-friendly inflow statistics and instead focus on building a sustainable investment ecosystem where foreign capital complements rather than controls the domestic economy.


Warren Buffett’s oft-quoted maxim, “Be fearful when others are greedy and greedy when others are fearful,” rings particularly true for India today. As global economic uncertainty looms, the real test for India is not how much FDI it can attract, but how much it can retain. Otherwise, the much-touted investment boom might turn out to be little more than a mirage.


(The author is a retired naval aviation officer and geopolitical analyst. Views personal.)

1 Comment


One window clearance and agency monitoring and facilating retention ofFDI can achieve remarkable improvementsimprovements with other measures.

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