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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Maulana’s 'gullak' initiative touches 60K students

Read & Lead Foundation President Maulana Abdul Qayyum Mirza with daughter Mariyam Mirza. Mumbai/Chhatrapati Sambhajinagar: In the new age controlled by smart-gadgets and social media, an academic from Chhatrapati Sambhajinagar has sparked a small, head-turning and successful - ‘savings and reading’ revolution among middle-school children. Launched in 2006, by Maulana Abdul Qayyum Mirza, the humble initiative turns 20 this year and witnessed over 60,000 free savings boxes (gullaks)...

Maulana’s 'gullak' initiative touches 60K students

Read & Lead Foundation President Maulana Abdul Qayyum Mirza with daughter Mariyam Mirza. Mumbai/Chhatrapati Sambhajinagar: In the new age controlled by smart-gadgets and social media, an academic from Chhatrapati Sambhajinagar has sparked a small, head-turning and successful - ‘savings and reading’ revolution among middle-school children. Launched in 2006, by Maulana Abdul Qayyum Mirza, the humble initiative turns 20 this year and witnessed over 60,000 free savings boxes (gullaks) distributed to Class V-VIII students in 52 government and private schools. “The aim was to inculcate a love for ‘saving and reading’ among young children. We started by presenting small plastic ‘gullaks’ (savings boxes) at the Iqra Boys & Girls High School, and later to many other schools,” Mirza said with a tinge of satisfaction. Scoffed by sceptics, it soon caught the eyes of the schools and parents who loved the idea that kept the kids off mischief, but gave them the joy of quietly slipping Re. 1 or even Rs. 5 save from their daily pocket money into the ‘gullak’. “That tiny ‘gullak’ costing barely Rs 3-Rs 5, becomes almost like their personal tiny bank which they guard fiercely and nobody dares touch it. At the right time they spend the accumulated savings to buy books of their choice – with no questions asked. Isn’t it better than wasting it on toys or sweets or amusement,” chuckled Mirza. A childhood bookworm himself, Mirza, now 50, remembers how he dipped into his school’s ‘Book Box’ to avail books of his choice and read them along with the regular syllabus. “Reading became my passion, not shared by many then or even now… Sadly, in the current era, reading and saving are dying habits. I am trying to revive them for the good of the people and country,” Maulana Mirza told The Perfect Voice. After graduation, Mirza was jobless for sometime, and decided to make his passion as a profession – he took books in a barter deal from the renowned Nagpur philanthropist, Padma Bhushan Maulana Abdul Karim Parekh, lugged them on a bicycle to hawk outside mosques and dargahs. He not only sold the entire stock worth Rs 3000 quickly, but asked astonished Parekh for more – and that set the ball rolling in a big way, ultimately emboldening him to launch the NGO, ‘Read & Lead Foundation’ (2018). “However, despite severe resources and manpower crunch, we try to cater to the maximum number of students, even outside the district,” smiled Mirza. The RLF is also supported by his daughter Mariyam Mirza’s Covid-19 pandemic scheme, ‘Mohalla Library Movement’ that catapulted to global fame, and yesterday (Oct. 20), the BBC telecast a program featuring her. The father-daughter duo urged children to shun mobiles, video-games, television or social media and make ‘books as their best friends’, which would always help in life, as they aim to gift 1-lakh students with ‘gullaks’ in the next couple of years. At varied intervals Mirza organizes small school book fairs where the excited kids troop in, their pockets bulging with their own savings, and they proudly purchase books of their choice in Marathi, English, Hindi or Urdu to satiate their intellectual hunger. Fortunately, the teachers and parents support the kids’ ‘responsible spending’, for they no longer waste hours before screens but attentively flip pages of their favourite books, as Mirza and others solicit support for the cause from UNICEF, UNESCO, and global NGOs/Foundations. RLF’s real-life savers: Readers UNICEF’s Jharkhand District Coordinator and ex-TISS alumnus Abul Hasan Ali is full of gratitude for the ‘gullak’ habit he inculcated years ago, while Naregaon Municipal High School students Lakhan Devdas (Class 6) and Sania Youssef (Class 8) say they happily saved most of their pocket or festival money to splurge on their favourite books...! Zilla Parishad Girls Primary School (Aurangpura) teacher Jyoti Pawar said the RLF has proved to be a “simple, heartwarming yet effective way” to habituate kids to both reading and savings at a tender age, while a parent Krishna Shinde said it has “changed the whole attitude of children”. “We encourage books of general interest only, including inspiring stories of youth icons like Nobel laureate Malala Yousafzai (28) and environmentalist Greta Thunberg (23) which fascinates our students, and other popular children’s literature,” smiled Mirza. The Maulana’s RLF, which has opened three dozen libraries in 7 years, acknowledges that every coin dropped into the small savings boxes begins a new chapter – and turns into an investment in knowledge that keeps growing.

The Hidden Cost of Greed

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In the world of business, money often becomes the most visible measure of success. Profits, revenues, and reimbursements dominate conversations. Yet, there is a subtler, far more powerful currency that shapes whether people want to work with you, trust you, or follow you: your reputation.


Consider this scenario. You’re offered the liberty to claim expenses — maybe as a senior executive in an organization or as a business owner working with a client who reimburses certain costs. The process is straightforward: submit your bills and get your money back. But somewhere along the way, temptation creeps in. You claim a little extra. Maybe you round up the numbers, or maybe you include something you technically didn’t spend on.


It may feel harmless — after all, “everyone does it.” But here’s the truth: every inflated claim, every unnecessary grab, chips away at your personal brand.


Why? Because your personal brand is not built only on stage or in the boardroom. It is forged in the choices you make when no one is watching.


For leaders, founders, and entrepreneurs, this truth carries even greater weight. People aren’t just observing what you achieve — they are observing how you achieve it. The employees who look up to you, the clients who invest in you, and the partners who place their trust in you are constantly forming silent judgments.


When they sense integrity, fairness, and restraint, they are drawn to you. They feel safe aligning with you. But when they see greed, shortcuts, or a sense of entitlement, it creates a ripple effect of doubt. They may not call it out immediately, but the story of who you are begins to shift. And that shift can cost you far more than a few extra reimbursements. It can cost you loyalty, respect, and influence.


This is the invisible economy of personal branding. The numbers you claim may boost your short-term balance sheet, but the impression you leave will define your long-term legacy. And in today’s world, legacy is the true measure of leadership.


Business is built on trust. Contracts, negotiations, and deals may look like transactions, but at their heart, they are acts of faith. A client who sees you stretching claims will wonder: Will they stretch promises too? An employee who watches you claim unnecessarily will ask: If my leader takes more than needed, why should I give my best?


These unspoken questions erode credibility, and credibility once lost is almost impossible to rebuild.


That is why the most successful leaders understand that restraint is not weakness; it is strength. Saying, “No, this isn’t necessary to claim,” or “I’ll only submit what I truly spent,” may seem small, but these actions accumulate into a reputation of trustworthiness. And trust is the foundation upon which influence, opportunities, and wealth are truly built.


Personal branding, at its core, is not about image — it is about alignment. It is about ensuring that your actions, words, and values tell the same story, whether in public or in private. For business owners and founders, this alignment becomes your differentiator. Skills and products can be copied. Integrity cannot.


In a competitive market where everyone is fighting for attention, it’s easy to believe that bold strategies or aggressive moves will set you apart. But often, it is the quiet, consistent choices that build the most enduring brands. The leader who doesn’t take advantage of loopholes. The entrepreneur who honours every rupee as if it were their own. The founder who inspires others not just with vision, but with character.


When you operate this way, you don’t just make money — you make meaning. And people remember those who create meaning far longer than those who chase margins.


So the next time you’re faced with the option to claim more than you need, pause. Ask yourself: What story is this action writing about me?


Because at the end of the day, your reputation is your greatest ROI. And unlike money, once lost, it cannot be reimbursed.


And if you are a business owner or founder who wants to ensure your story reflects integrity, trust, and lasting influence, investing in building a strong personal brand may be the most valuable decision you ever make. Wish to know more? Then let’s connect



(The author is a personal branding expert. She has clients from 14+ countries.

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