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By:

Rashmi Kulkarni

23 March 2025 at 2:58:52 pm

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People...

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People resist loss, not improvement. Week 3: Status quo wins when your new way is harder. Week 4 is the next problem: even when your idea is good and even when it is easy, it can still fail because people don’t move together. One team starts. Another team waits. One person follows. Another person quietly returns to the old way. So, the old normal comes back … not because your idea was wrong, but because your new normal never became normal. Which Seat? • Inherited : people expect direction, but they only shift when they see what you consistently protect. • Hired : people wait for proof “Is this just a corporate habit you’ll drop in a month?” • Promoted : people watch whether you stay consistent under pressure. Now here’s the useful idea from Thomas Schelling: a “focal point”. Don’t worry about the term. In simple words, it means: you don’t need everyone convinced. You need one clear anchor that everyone can align around. In a legacy MSME, that anchor is rarely a policy document. It’s not a rollout email. It’s a ritual. Why Rituals? These firms run on informal rules, relationships, memory, and quick calls. That flexibility keeps work moving, but it also makes change socially risky. Even supportive people hesitate because they’re thinking: “If I follow this and others don’t, I’ll look foolish.” “If I share real numbers, will I become the target?” “If I push this new flow, will I upset a senior person?” “If I do it properly, will it slow me down?” When people feel that risk, they wait. And waiting is how the status quo survives. A focal ritual breaks the waiting. It sends one clean signal: “This is real. This is how we work now.” Focal Ritual It’s a short, fixed review that repeats with the same format. For example: a weekly scoreboard review (15 minutes) a daily dispatch huddle (10 minutes) a fixed purchase-approval window (cutoff + queue) The meeting isn’t the magic. The repetition is. When it repeats without drama, it becomes believable. When it becomes believable, people start syncing to it, even the ones who were unsure. Common Mistake New leaders enter with energy and pressure: “show impact”. So they try to fix reporting, planning, quality, procurement, digitization … everything. The result is predictable. People don’t know what is truly “must follow”. So everything becomes “optional”. They do a little of each, and nothing holds. If you want change to stick, pick one focal ritual and make it sacred. Not forever. Just long enough for the bell to become the bell. Field Test Step 1 : Pick one pain area that creates daily chaos: delayed dispatch, pending purchase approvals, rework, overdue collections. Step 2 : Set the ritual: Fixed time, fixed duration (15 minutes). One scoreboard (one page, one screen). Same three questions every time: – What moved since last time? – What is stuck and why? – What decision is needed today? One owner who closes the loop (decisions + due dates). Step 3 : Protect it for 8 weeks. Don’t cancel because you’re busy. Don’t skip because a VIP came. Don’t “postpone once” because someone complained. I’ve seen a simple weekly dispatch scoreboard die this exact way. Week one was sharp. By week three, it got pushed “just this once” because someone had a client visit. Week four, it moved again for “urgent work”. After that, nobody took it seriously. The old follow-ups returned, and the leader was back to chasing people daily. The first casual cancellation tells the system: “This was a phase”. And the old normal returns fast. One Warning Don’t turn the ritual into policing. If it becomes humiliation, people will hide information. If it becomes shouting, people will stop speaking. If it becomes a lecture, people will mentally leave. Keep it calm. Keep it consistent. Keep it useful. A bell doesn’t shout. It just rings. (The author is Co-founder at PPS Consulting and a business operations advisor. She helps businesses across sectors and geographies improve execution through global best practices. She could be reached at rashmi@ppsconsulting.biz)

Whitewashing Damascus

America’s Syrian gamble rewards brutality, betrays the Kurds and reveals how cheaply Donald Trump trades in memory.

In the space of two days, Syria’s map has been redrawn with a speed and savagery that would have seemed unthinkable just a year ago. Government forces, backed by tribal militias of dubious pedigree, have pushed the Kurdish-led Syrian Democratic Forces (SDF) out of large parts of northern Syria they had controlled since the darkest days of the Islamic State. Raqqa, the former capital of ISIS’s grotesque caliphate, has fallen back under Damascus’s sway. So too has much of Syria’s oil wealth, lost to the state for over a decade.


Predictably, Washington’s response has been one of accommodation. Presiding over this moral contortion is Donald Trump, who has chosen to recognise Syrian strongman Ahmed al-Sharaa (better known by his nom de guerre, Abu Mohammad al-Jolani) - a man whose political evolution from al-Qaeda affiliate to interim president has been lubricated by expediency and violence.


His forces’ conduct in Rojava with horrific beheadings filmed on mobile phones, and women discussed as spoils of war, has been chillingly familiar. The SDF itself has said the executions were carried out “in the style of ISIS.” Yet, this is the man Trump has chosen to treat as a partner in counterterrorism.


America’s Kurdish allies have every reason to feel betrayed. For a decade, the SDF served as Washington’s most reliable boots on the ground against ISIS. Kurdish fighters bore the brunt of the war that ended the Caliphate’s territorial rule in 2019, guarding prisons packed with hardened jihadists and camps such as al-Hol, where the families of ISIS fighters still fester in radical limbo. Now Damascus is taking over those prisons, after clashes near facilities like al-Shaddadi and al-Aqtan left Kurdish fighters dead and wounded and ISIS detainees perilously close to escape.


This handover is being hailed as ‘progress’ in Washington, which says all about the cynical and amnesiac nature of American political memory.


Trump, meanwhile, has boasted of coordinating with Damascus to prevent ISIS prisoners from slipping away and speaks approvingly of Jolani’s assurances. His envoy, Tom Barrack, talks of a “pathway” for the Kurds into a unified Syrian state, complete with citizenship rights and cultural protections. Such language would be comforting if Syria’s recent history did not mock it so thoroughly.


But even American officials have admitted to being squeamish about the events unfolding on the ground. Retired officers warn that jihadists and takfiri extremists are embedded within government-aligned forces, raising doubts about Damascus’s ability or willingness to control them. Turkey, long hostile to Kurdish autonomy and eager to brand the SDF as an extension of the PKK, looks on approvingly.


The geopolitical irony is sharp. Trump rose to power railing against “radical Islamic terrorism” and imposing sweeping travel bans in the name of security. Yet he now embraces a man whose past would have once made him a poster child for Trumpian outrage. America has made the mistake before of arming jihadists in Afghanistan to humble the Soviets and indulging warlords in Iraq to suppress insurgents, of outsourcing stability to thugs and calling it ‘pragmatism.’ Each time, there has been a bloody reckoning.


Senator Lindsey Graham has threatened to resurrect “bone-crushing” Caesar Act sanctions if Syrian forces continue their advance, warning of permanent damage to relations. But such threats ring hollow when the White House has already conferred legitimacy. Recognition, after all, is a signal which tells every militia leader in the region that power, once seized and sanitised, can be rewarded no matter how stained its origins.


The tragedy of Syria is that its people have been subjected to every variety of foreign cynicism: Russian bombs, Iranian militias, Turkish interventions and American half-measures. Trump’s recognition of Jolani has added another layer to this ruinous pattern. It abandons allies who fought America’s enemies, launders the reputation of a jihadist in a suit, and mistakes the absence of ISIS flags for the presence of peace. Syria has seen this movie before. It never ends well.

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