Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral...

min read

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral videos but a pattern that is drawing notice from hotels, tourism operators and local authorities across the world. The debate gained fresh momentum after reports emerged of a Swiss hotel issuing a notice specifically addressed to Indian guests. The advisory reportedly requested guests not to pack food from breakfast buffets for later consumption and reminded them to maintain silence in corridors and balconies. Hotels routinely issue guidelines. But when a particular nationality becomes the subject of a specific advisory, it inevitably raises larger questions about perception. “It is a sorry state of affairs. Indians, especially in groups, are displaying atrocious behaviour. This was anyway bound to happen,” says Subhash Motwani, founder of Namaste Tourism. Embarrassing Incidents Whether the notice was justified is another separate matter. The question is why such perceptions are emerging in the first place. Recent months have seen several incidents involving Indian tourists gain traction on social media. One widely circulated video showed travellers performing garba on an airport tarmac in Vietnam. Garba is among India’s most vibrant cultural traditions and a source of immense pride for millions. Yet airports are highly regulated spaces where safety protocols and discipline take precedence over celebration. The incident became symbolic of a larger problem. The rise of social media has encouraged some travellers to treat foreign destinations as stages for content creation. Public dancing, loud celebrations, disruptive behaviour and attention-seeking stunts may generate views and engagement online, but they can also leave lasting impressions on locals and fellow tourists. India is hardly the first country to confront such a challenge. During the 1950s and 1960s, American tourists acquired a reputation for arrogance abroad, giving rise to the phrase “Ugly American.” Britain spent decades dealing with the international embarrassment caused by football hooliganism. China faced similar concerns as outbound tourism surged during the early years of the twenty-first century. A nation’s image is shaped not just by its economic achievements and diplomatic influence but also by the behaviour of its citizens overseas. India today finds itself in a similar situation. Indian tourists are now among the most visible traveller groups across Europe, Southeast Asia and the Middle East. This is, in many ways, a remarkable success story. However, with visibility comes responsibility. Hospitality professionals across destinations frequently point to recurring concerns. Excessive noise, queue-jumping, disregard for local regulations, overcrowding hotel rooms and attempts to bypass established rules through jugaad are among the complaints often cited. Collectively, repeated experiences can create lasting perceptions. The most revealing aspect of the debate is that Indian travellers often display exemplary discipline in countries known for strict law enforcement. In destinations such as Singapore, the UAE, Qatar and Saudi Arabia, compliance with rules is generally high. Complaints tend to emerge more frequently in places perceived as relaxed or lenient. That suggests the challenge is not one of awareness. Most travellers understand the rules perfectly well. The problem is often a mindset that rules can be negotiated when consequences appear unlikely. Changing that mindset is far more important than introducing additional regulations or issuing fresh advisories. Every interaction at an airport, hotel, restaurant, tourist attraction or public transport system contributes to how a country is viewed. These everyday encounters often shape perceptions more powerfully than government campaigns or tourism advertisements. As India stakes its claim to a larger role in the world, its citizens must recognise that national prestige is shaped not only by economic achievements and diplomatic successes, but also by everyday behaviour abroad. The overwhelming majority of Indian tourists travel responsibly and leave behind positive impressions. Their conduct rarely becomes news because courtesy seldom goes viral. Yet a handful of highly visible incidents can overshadow thousands of positive experiences. The challenge is to encourage responsible travel and a greater awareness that behaviour abroad carries consequences beyond the individual. The conduct of Indian citizens overseas should reflect the confidence and values of a nation seeking not merely recognition but enduring respect. (The writer is a senior journalist based in Mumbai. Views personal.)

Why Women Are Better Investors Than Men

Kaustubh Kale
Mar 9, 2025
2 min read

Updated: Mar 10, 2025

As the world celebrated International Women's Day, discussions centered around women's achievements in various fields—business, leadership, science, and beyond. But one area where women consistently outperform men, yet receive little recognition, is investing.

Despite money management often being seen as a male-dominated field, women have quietly and consistently proven to be better investors than men. With patience, discipline, and a long-term mindset, women naturally possess qualities that make them superior money managers.

A Perfect Blend of Knowledge and Wealth

In Hindu mythology, Goddess Saraswati symbolizes knowledge, while Goddess Lakshmi represents wealth—two essential pillars of investing. The ability to manage wealth wisely stems from a deep understanding of financial principles, and this is where women excel. They take the time to learn, analyze, and make informed investment decisions rather than rushing into trends or speculation.

Why Women Make Better Investors

Several traits make women stand out as investors:

Patience and Long-Term Vision: Unlike men, who may be more prone to impulsive trading and get-rich-quick schemes, women tend to have a longer term mindset. Their ability to stay calm, especially during market fluctuations, leads to better returns over time.

Disciplined and Goal-Based: Women prioritize consistent savings and goal-based investing. This disciplined approach helps them build wealth steadily. Women naturally excel at budgeting, planning, and structuring investments to align with future goals, whether it’s children’s education, home buying, or retirement security. Their emotional connection with goals is what makes them stick to discipline.

Risk-Aware, Not Risk-Averse: Contrary to the stereotype, women are not afraid of risks—they are just more calculated about them, through appropriate asset allocation. Eventually, this approach ensures maximum returns with minimal risks.

Trust and Willingness to Learn: Women value education and expertise, making them more likely to seek guidance from a well-qualified financial advisor. Unlike men, who often overestimate their investing abilities, women approach financial decisions with a willingness to learn. Once they find a trusted expert, they follow sound advice instead of making emotional, short-term moves.

Women Leading the Financial World

These qualities are why many of the world’s leading financial institutions are now led by women. In India and abroad, we see prominent banks, asset management companies, and investment firms thriving under female leadership. Their ability to combine strategic thinking with emotional intelligence makes them exceptional at managing money—both at a personal and professional level.

Final Thoughts

With their trust in expert advice and a strong focus on financial education, more women should embrace their strengths and take control of their financial futures!