Akshay Tritiya and Gold

As Akshay Tritiya arrives, gold once again takes centre stage in Indian households. For generations, buying gold on this auspicious day has been considered a symbol of prosperity, purity, and good fortune. It is not just a purchase. It is an emotion, a blessing, and a tradition passed from one generation to another. But beyond tradition, gold also carries an important financial lesson. Gold is not just jewellery. It is an asset. Gold During Uncertain Times Over the years, gold has proved its...

min read

As Akshay Tritiya arrives, gold once again takes centre stage in Indian households. For generations, buying gold on this auspicious day has been considered a symbol of prosperity, purity, and good fortune. It is not just a purchase. It is an emotion, a blessing, and a tradition passed from one generation to another. But beyond tradition, gold also carries an important financial lesson. Gold is not just jewellery. It is an asset. Gold During Uncertain Times Over the years, gold has proved its worth not only during festivals, but also during uncertain times. Whenever the world faces wars, inflation, currency weakness, economic slowdown, or financial panic, investors across the globe look at gold as a safe haven. This is because gold has a unique quality. It is trusted across countries, cultures, and generations. It does not depend on the promise of one government, one company, or one currency. Why Gold Holds Value Unlike paper currency, gold cannot be printed endlessly. Unlike businesses, it does not depend on profits or management quality. Unlike real estate, it is globally accepted and easily valued. This is why gold continues to remain one of the oldest and most respected stores of value. It has survived centuries of change, economic cycles, wars, and financial crises. The Right Role in Your Portfolio That said, gold should not be treated as a shortcut to wealth creation. Equities and equity mutual funds still remain essential for long-term growth. Gold plays a different role. It brings balance, stability, and protection to your portfolio. When equity markets are volatile or global uncertainty rises, gold often provides comfort. A sensible allocation of around 10-20% to gold can help reduce overall portfolio risk. So basically, while stocks and equity mutual funds play the lead role in your long-term financial goals, gold plays the supporting but essential role. Physical Gold Has Limitations However, the way you invest in gold matters. Buying physical gold during festivals may feel emotionally satisfying, but it comes with practical challenges. There are making charges, purity concerns, storage issues, risk of theft, and liquidity problems. A necklace may be beautiful, but you cannot easily sell only a small portion of it when you need money. Also, when gold is bought as jewellery, the investor often forgets to calculate the actual return after making charges and deductions. Smarter Ways to Invest This is where Gold Mutual Funds and Gold ETFs become useful. They allow you to invest in gold without worrying about lockers, purity, theft, or storage. You can invest flexible amounts, start SIPs, track value easily, and redeem conveniently when required. For investors who want gold as part of their financial plan, these options are far more practical than buying jewellery purely as an investment. Tradition with Financial Clarity Akshay Tritiya is a beautiful reminder that wealth should be built with faith, patience, and clarity. Buying gold is auspicious, but buying it in the right form is financially wise. This Akshay Tritiya, celebrate tradition - but also upgrade your financial thinking. Because true prosperity is not just about owning gold. It is about owning it smartly. (The writer is a Chartered Accountant and CFA (USA). Financial Advisor. Views personal. He could be reached on 9833133605.)

Why Women Are Better Investors Than Men

Kaustubh Kale
Mar 9, 2025
2 min read

Updated: Mar 10, 2025

As the world celebrated International Women's Day, discussions centered around women's achievements in various fields—business, leadership, science, and beyond. But one area where women consistently outperform men, yet receive little recognition, is investing.

Despite money management often being seen as a male-dominated field, women have quietly and consistently proven to be better investors than men. With patience, discipline, and a long-term mindset, women naturally possess qualities that make them superior money managers.

A Perfect Blend of Knowledge and Wealth

In Hindu mythology, Goddess Saraswati symbolizes knowledge, while Goddess Lakshmi represents wealth—two essential pillars of investing. The ability to manage wealth wisely stems from a deep understanding of financial principles, and this is where women excel. They take the time to learn, analyze, and make informed investment decisions rather than rushing into trends or speculation.

Why Women Make Better Investors

Several traits make women stand out as investors:

Patience and Long-Term Vision: Unlike men, who may be more prone to impulsive trading and get-rich-quick schemes, women tend to have a longer term mindset. Their ability to stay calm, especially during market fluctuations, leads to better returns over time.

Disciplined and Goal-Based: Women prioritize consistent savings and goal-based investing. This disciplined approach helps them build wealth steadily. Women naturally excel at budgeting, planning, and structuring investments to align with future goals, whether it’s children’s education, home buying, or retirement security. Their emotional connection with goals is what makes them stick to discipline.

Risk-Aware, Not Risk-Averse: Contrary to the stereotype, women are not afraid of risks—they are just more calculated about them, through appropriate asset allocation. Eventually, this approach ensures maximum returns with minimal risks.

Trust and Willingness to Learn: Women value education and expertise, making them more likely to seek guidance from a well-qualified financial advisor. Unlike men, who often overestimate their investing abilities, women approach financial decisions with a willingness to learn. Once they find a trusted expert, they follow sound advice instead of making emotional, short-term moves.

Women Leading the Financial World

These qualities are why many of the world’s leading financial institutions are now led by women. In India and abroad, we see prominent banks, asset management companies, and investment firms thriving under female leadership. Their ability to combine strategic thinking with emotional intelligence makes them exceptional at managing money—both at a personal and professional level.

Final Thoughts

With their trust in expert advice and a strong focus on financial education, more women should embrace their strengths and take control of their financial futures!