Prateek Sethi

In India’s animation industry, intellectual property is a persistent illusion that is poorly understood and rarely built to last. Let’s begin with a term that has been abused more than ‘content,’ more than ‘storytelling’ and definitely more than “disruption.” IP. Two letters. Infinite PowerPoint slides. In India, ‘IP’ has become the industry’s favourite comfort blanket. Everyone wants it. Everyone talks about it. But very few have actually built it. And even fewer have made money from it. Now...

In the age of user-generated content, Indian automotive brands must rediscover the craft of storytelling amid a sea of visual noise. By 2026, India’s automotive brands are producing more visual content than at any point in their history. Scroll through social-media feeds and one encounters an endless stream of gleaming SUVs tackling Himalayan passes, hatchbacks threading through monsoon traffic, and owners proudly posing beside their new machines. Launch calendars are crowded. Marketing...

India’s streets, beaches, and highways are drowning in garbage. Will we ever learn to clean up after ourselves? A recent journey along...