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By:

Bhalchandra Chorghade

11 August 2025 at 1:54:18 pm

Applause for Cricket, Silence for Badminton

Mumbai: When Lakshya Sen walked off the court after the final of the All England Badminton Championships, he carried with him the disappointment of another near miss. The Indian shuttler went down in straight games to Lin Chun-Yi, who created history by becoming the first player from Chinese Taipei to lift the prestigious title. But the story of Lakshya Sen’s defeat is not merely about badminton final. It is also about the contrasting way India celebrates its sporting heroes. Had the same...

Applause for Cricket, Silence for Badminton

Mumbai: When Lakshya Sen walked off the court after the final of the All England Badminton Championships, he carried with him the disappointment of another near miss. The Indian shuttler went down in straight games to Lin Chun-Yi, who created history by becoming the first player from Chinese Taipei to lift the prestigious title. But the story of Lakshya Sen’s defeat is not merely about badminton final. It is also about the contrasting way India celebrates its sporting heroes. Had the same narrative unfolded on a cricket field, the reaction would have been dramatically different. In cricket, even defeat often becomes a story of heroism. A hard-fought loss by the Indian team can dominate television debates, fill newspaper columns and trend across social media for days. A player who narrowly misses a milestone is still hailed for his fighting spirit. The nation rallies around its cricketers not only in victory but also in defeat. The narrative quickly shifts from the result to the effort -- the resilience shown, the fight put up, the promise of future triumph. This emotional investment is one of the reasons cricket enjoys unparalleled popularity in India. It has built a culture where players become household names and their performances, good or bad, become part of the national conversation. Badminton Fights Contrast that with what happens in sports like badminton. Reaching the final of the All England Championships is a monumental achievement. The tournament is widely considered badminton’s equivalent of Wimbledon in prestige and tradition. Only the very best players manage to reach its final stages, and doing it twice speaks volumes about Lakshya Sen’s ability and consistency. Yet the reaction in India remained largely subdued. There were congratulatory posts, some headlines acknowledging the effort and brief discussions among badminton enthusiasts. But the level of national engagement never quite matched the magnitude of the achievement. In a cricketing context, reaching such a stage would have triggered days of celebration and analysis. In badminton, it often becomes just another sports update. Long Wait India’s wait for an All England champion continues. The last Indian to win the title was Pullela Gopichand in 2001. Before him, Prakash Padukone had scripted history in 1980. These victories remain among the most significant milestones in Indian badminton. And yet, unlike cricketing triumphs that are frequently revisited and celebrated, such achievements rarely stay in the mainstream sporting conversation for long. Lakshya Sen’s journey to the final should ideally have been viewed as a continuation of that legacy, a reminder that India still possesses the talent to challenge the world’s best in badminton. Instead, it risks fading quickly from public memory. Visibility Gap The difference ultimately comes down to visibility and cultural investment. Cricket in India is not merely a sport; it is an ecosystem built over decades through media attention, sponsorship, and mass emotional attachment. Individual sports, on the other hand, often rely on momentary bursts of recognition, usually during Olympic years or when a medal is won. But consistent performers like Lakshya Sen rarely receive the sustained spotlight that their achievements deserve. This disparity can also influence the next generation. Young athletes are naturally drawn to sports where success brings recognition, financial stability and national fame. When one sport monopolises the spotlight, others struggle to build similar appeal. Beyond Result Lakshya Sen may have finished runner-up again, but his performance at the All England Championship is a reminder that India continues to produce world-class athletes in disciplines beyond cricket. The real issue is not that cricket receives immense attention -- it deserves the admiration it gets. The concern is that athletes from other sports often do not receive comparable appreciation for achievements that are equally significant in their own arenas. If India aspires to become a truly global sporting nation, its applause must grow broader. Sporting pride cannot remain confined to one field. Because somewhere on a badminton court, an athlete like Lakshya Sen is fighting just as hard for the country’s colours as any cricketer on a packed stadium pitch. The only difference is how loudly the nation chooses to cheer.

A Terror Attack Totally Changed Me

Updated: Oct 22, 2024

Terror Attack

The dreaded terror attack on 9/11 wrecked several lives and changed the world order in several ways, but for some, it was a turning point in their lives as they changed courses and their outlook towards life. For Sujo John, the event saw him trade his corporate job for a career in motivational speaking and philanthropy. As he was rescued from the debris, he realized that he had to work in a field where his true passion lay. Kolkata-bred John had moved to the US from India in February 2001, barely seven months before his life was to change course.

How did 9/11 change your world?

September 11, 2001 was a day that changed America and the world forever. I used to work on the 81st floor of the North Tower and that day started off as a beautiful clear day on the east coast. But at 8:48 am as I stood by my fax machine on the 81st floor I heard this incredible explosion, this was American Flight #11 that had crashed into the building and part of the wing of the plane tore through my floor and it dumped 10,000 gallons of jet fuel. Fire broke out all around me and we started crawling our way to the nearest stairway. It took me more than 90 minutes to get to the concourse level from the 81st floor and then as I was making my way towards the South Tower it began to implode and collapse. I thought I faced a sure death as I was buried in the debris, only to be pulled out by an active FBI agent. This life experience totally changed me, I realized life can be so short and what truly matters is how you can leave the world a better way than how I found it.

The impact of American Flight #11 was not just physical but also deeply emotional, prompting a renewed appreciation for life’s fragility. Media from all over the world took interest in my survival story and I started getting calls to come and speak. I started this unsure of what lay ahead, but as I started speaking and travelling, I started seeing how broken the world was and how for many who are hurting and struggling just mere words of hope was not enough. It was important to do something tangible, to give them a helping hand on their road to healing and hope. Then my love for my country of birth India, leaving India I pledged I will do something for my motherland so when I started my foundation it was only obvious that I wanted to something in India my karma bhumi.


Why did you take to motivational speaking? Have you seen the impact of your courses and talks on people?

Soon I realized that every human has a story. Everyone needs a comeback story, a story of resilience and of triumph over tragedy. Every human breathing has suffered loss, pain, disappointment and felt giving up on life. I think people started connecting with me and my life lessons and what I had to share. Now it’s been 23 years and I have had the privilege to share my story to millions in live audiences around the world.


How many such lectures have you delivered over the years? Where was your first?

I honestly cannot remember, the first 15 years or so each week I would be in at least two cities each week. One event could be in North America and the other in Europe. I look back and I honestly wished I had not travelled that hard, so these days I intentionally travel less but my priority is also being back on Indian soil, which I make at least five times a year.


Can you tell us in brief about your work in Ukraine?

When the war broke out in Ukraine, I was convinced we had to do something. I had been in that country before on speaking engagements, So, two weeks after the war started, I reached the region. We mapped out what we should be doing, the regions and who we could help. We started distributing medicines, generators and food supplies to refugees of the war in Ukraine, Romania and Moldova. We have also bought apartments and cars for the young widows of war. It is sad that in this day and age there are these needless wars. But when there is suffering, we have a collective responsibility to bring hope.


What are the activities of your charitable organisations

At YouCanFreeUs.Org we are focused on the fight against modern slavery, rescuing women and children from human trafficking and rehabilitating them. We also operate Child Development Centers to help children at risk. We have also been involved in war relief operations most recently in Ukraine and Israel.

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