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By:

Bharati Dubey

17 May 2026 at 1:38:10 am

Raja Shivaji sparks a new era for Marathi cinema

Mumbai: As Raja Shivaji marches steadily towards the Rs 100 crore mark, the film has reignited debate around the future of the Marathi film industry. Having already crossed Rs 80 crore at the Indian box office, the historical drama is now only the second Marathi film after Sairat to achieve the milestone. Its success has raised a larger question within the trade: can a major blockbuster finally attract sustained investment into Marathi cinema, an industry often marked by cycles of growth and...

Raja Shivaji sparks a new era for Marathi cinema

Mumbai: As Raja Shivaji marches steadily towards the Rs 100 crore mark, the film has reignited debate around the future of the Marathi film industry. Having already crossed Rs 80 crore at the Indian box office, the historical drama is now only the second Marathi film after Sairat to achieve the milestone. Its success has raised a larger question within the trade: can a major blockbuster finally attract sustained investment into Marathi cinema, an industry often marked by cycles of growth and slowdown? Much of the buzz surrounding the film stems from the support it received from prominent Hindi film stars, several of whom reportedly came on board to back the project and the industry. Trade analyst Girish Wankhede believes the film’s biggest achievement lies in the scale of collaboration it represents. “The real strength of Raja Shivaji lies in its creative ensemble star cast, which Riteish Deshmukh successfully brought together. By roping in heavyweight Hindi stars like Abhishek Bachchan, Sanjay Dutt, and Salman Khan, the film showcases the immense combined value of cross-industry collaboration. This strong gesture of Hindi cinema’s biggest names extending full support to a Marathi project has created a powerful impression, generating tremendous curiosity and respect for Marathi cinema among audiences, investors, and other industries. It underscores how Marathi films can now command pan-Indian attention and star power,” he says. At the same time, Wankhede feels it may still be premature to call the film a runaway commercial success given its production scale and costs. “What is heartening is the visible new energy and creative fuel that Riteish Deshmukh has infused into Marathi cinema. With him at the helm of affairs, the film looks strong and polished, and this momentum, further amplified by the star support, is already drawing serious attention from investors who were earlier hesitant about the regional space,” he adds. Producer Suniel Wadhwa, Co-Founder and Director of Karmic Films, says the film’s performance could play an important role in rebuilding investor confidence in theatrical cinema. “The success of Raja Shivaji could significantly improve investor confidence in theatrical cinema, especially at a time when many non-film investors have become cautious about the sector. If the film succeeds as a large-scale theatrical event rather than just an opening weekend phenomenon, it will reinforce the belief that culturally rooted Indian stories still possess massive commercial potential across regions and demographics,” he says. However, Wadhwa points out that the industry continues to face deep structural challenges. “One of the biggest is the shortage of true theatrical stars who can create urgency for audiences to step into cinemas. Streaming has created visibility, but not necessarily ticket-selling mythology. At the same time, India remains heavily under-screened, and even strong films often struggle with inadequate show slots, limited showcasing windows, and overcrowded release calendars. Many films today are judged within the first 48–72 hours, leaving little room for organic word-of-mouth growth,” he says. According to him, the theatrical business is evolving rather than disappearing. “Audiences are now reserving cinema outings for event-driven experiences — spectacle, emotion, mythology, action, horror-comedy, and culturally resonant storytelling. Films that can create that collective viewing urgency will continue to attract both audiences and serious investment capital,” he adds. The Marathi film industry has witnessed a mixed year so far. More than two dozen films have released, but only a handful — including Raja Shivaji, Kranti Vidyalay Marathi Madhyam, Aga Aga Sunbai Mahnatay Sasubai, and Super Duper — have performed strongly at the box office. Veteran journalist Dilip Thakur believes Marathi cinema has already begun regaining momentum after the slowdown caused by the pandemic. “New Marathi films are getting launched regularly. The upcoming film Bapya had its screening at Sunny Super Sound, which was attended by non-Marathi journalists in big numbers. The story of Bapya is complex and difficult to make. The point here is that a producer agreed to put his money into the film. Sabar Bonda was another difficult subject which won an award at Sundance. So, producers willing to invest money in such subjects is one positive sign,” he says. Thakur also points to the continued appetite for mainstream Marathi entertainers. “The boom after Sairat still exists in Marathi cinema. There was a setback for four years because of Covid, but the industry has gained momentum. Ravi Jadhav’s new film Fulawara, based on tamasha folk art, will soon go on floors in Pune,” he says. He further notes that Marathi cinema is increasingly attracting investors from outside the industry. “Most Marathi films have non-Marathi investors. They are putting in money because there is business in Marathi cinema. But not every film becomes a hit. Subhash Ghai also produced a few Marathi films. If the subject is good, people are willing to invest,” he adds. Not everyone, however, is convinced that one major hit can alter the industry’s fortunes overnight. Nitin Datar, president of the Cinema Owners Association, remains cautious about reading too much into the film’s success. “Only one film success is not going to bring investors. In the last five years, out of nearly 500 films produced, the success rate has not been encouraging,” he says. Datar acknowledges that the presence of Hindi stars has helped boost the film’s commercial appeal but stresses that Marathi cinema still lacks enough bankable stars capable of consistently drawing audiences to theatres. “The production houses and directors have attracted audiences. Unfortunately, producers haven’t been successful in attracting financial assistance, which has resulted in low production and advertising budgets. But if films succeed in pulling audiences over the weekend, exhibitors automatically increase shows and reduce screenings of underperforming films from other languages. The audience is always there, waiting to visit theatres in large numbers for a good film,” he says. For now, Raja Shivaji has undeniably given Marathi cinema a strong moment in the spotlight. Whether that momentum translates into long-term financial confidence and sustained industry growth remains the larger question.

Dhurandar and the Decline of Doubt

Cinema ceases to interpret reality when it begins to shape how that reality is understood.

There is a reason history is easier to watch. Even when it is selective, dramatised, or quietly biased, history comes with distance.  It allows us to engage without feeling implicated. We can question it, critique it, even reject it - but we are not inside it. The present offers no such comfort.


When cinema focuses on the present, it ceases to be a secure narrative space. It starts shaping how we interpret the world around us. That is when storytelling transforms into influence, persuasion, and sometimes even instruction.


I was reminded of this while watching the second half of ‘Dhurandhar 2.’ What began as narrative slowly hardened into assertion. Characters seemed less like individuals navigating complexity and more like instruments carrying a message. The film was no longer asking questions. It was providing answers.


Shaping Reality

This shift became particularly clear when the storyline started to mirror recent, recognisable events that remain part of our evolving public memory rather than distant, settled history. And when cinema engages with such material, it enters a different domain. It is no longer simply interpreting reality; it is actively shaping how that reality is understood.


At these moments, the narrative seemed to shift from depicting complexity to organising it. Situations that remain subjects of debate in public life were presented with a certain finality, as if their meaning had been settled and their implications resolved. The usual ambiguity surrounding such issues - the multiple viewpoints, the unresolved tensions - was noticeably missing.


Instead, what emerged was a linear clarity. And that clarity has consequences. When real, contested events are woven into a story with a clear narrative structure, the film offers not just a sequence of events, but a way of understanding them.


For the viewer, this creates a subtle yet significant shift. The focus shifts from asking ‘what happened’ to ‘how I should interpret what happened.’ And when that interpretation is presented without space for other possibilities, storytelling begins to resemble positioning. And that shift is not neutral.


Even those not yet compelled to take a stance can sense when a story ceases to invite interpretation and begins demanding alignment. Neutrality depends on ambiguity; it relies on the idea that multiple truths can coexist. However, once a narrative presents itself not as a perspective but as the reality, it destroys that space. The viewer is no longer a participant in creating meaning; they are being positioned.


This is not just a cinematic shift. It is a cultural one. We are shifting from an era of suggestion to one of certainty. From narratives that open windows to those that close ranks.


And yet, there was another layer that complicates this critique.


Unlike many films that direct anger at entire communities or nations, this one chose to clarify its conflict more precisely. The focus was on terrorism and terrorists — not identities. That distinction is important. It introduces a rational element into the story. It separates actions from identities, and in doing so, temporarily restores a sense of coherence. In fact, it even changes how violence is perceived.


Predetermined Conclusion

The physical aggression on screen persists, but it seems less random. Less like an emotional outburst and more like something structured within a clear logic. Precision, even if uncomfortable, can seem more acceptable than implication.


But that precision does not negate the wider concern. If anything, it intensifies it because it exposes how contemporary narratives function: assertive in tone, selective in clarity, and increasingly at ease with guiding the viewer towards a predetermined conclusion.


And when that assertiveness intersects with themes of policy, governance, or the state, the stakes shift. What might be defended as storytelling begins to be perceived as messaging. And the word that inevitably enters the discussion is propaganda even though it might not always be the intention. 


The moment audiences start to question why something is being said rather than focusing on what is being said, trust has already begun to shift. Or so one might think. Because that is not what I saw in the theatre.


There was applause, whistling, and moments of collective approval. The most forceful scenes elicited the loudest reactions, which prompts an uncomfortable question: do we, in fact, want to be told what to think?


Because the audience response suggests something else. It implies that certainty, when it matches existing beliefs or emotions, is not challenged but rewarded. What might otherwise seem like an imposition begins to feel like validation.


And validation is powerful. It transforms spectators into participants. It turns agreement into performance in form of clapping, cheering and affirming. The film is no longer just being watched; it is being collectively endorsed in real time. This complicates the idea of propaganda.


Propaganda is often seen as something imposed on a passive audience. But what if the audience isn’t passive at all? What if it is actively looking for narratives that confirm, simplify, and strengthen what it already feels?


Cinema no longer just shapes opinion; it responds to, amplifies, and feeds it back with greater certainty. The risk lies in that shift - not because people are being told what to think, but because they may be becoming more comfortable with being told.


The danger, then, is not only in assertive storytelling but also in the quiet erosion of our appetite for complexity. Because once certainty becomes satisfying, ambiguity begins to feel like weakness.


And stories that ask questions may start to seem less compelling than those that provide answers.


This takes us back to the original discomfort. Perhaps the problem is not merely that cinema is becoming more assertive. Maybe it is that we, as audiences, are becoming more open to that assertiveness. And if that is true, the question is no longer about filmmakers. It concerns us as well.


(The writer is a learning and development professional. Views personal.)


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