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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

Making Music to Remember

Updated: Apr 1, 2025

From ballads to pop hits, the Delhi Indie Project completes a decade of making foot-tapping music. The Perfect Voice speaks to this young band about their 10 year-long journey.

Delhi Indie Project

December 12, 2024 was indeed a 'night to remember' for Byran Adam fans in Gurugram. And leading those fans was the Delhi Indie Project which performed the opening gig at the concert, a once-in-a-lifetime opportunity for musicians. As the popular Delhi-based band celebrates a decade of musical highs, Ashish Chauhan, vocalist and guitarist talks to The Perfect Voice about their journey and evolution.

You mark 10 years of the Delhi Indie Project. How are you celebrating?

We are launching an album with seven or eight new songs. And we are going to take off on a 10-city tour where we will perform all the original songs from our album. We will start in September this year and the tour will go on for a month.

Your band members come from varied musical backgrounds. How does that bring diversity in your musical offerings?

We are all from different backgrounds in music. We started out in 2015. I was a musician and I wanted to write my own songs, have my own band. I got to meet different musicians from different backgrounds and we got together to create music which has a fusion of various genres. I am trained in Western music while our female vocalist Srijita is trained in Indian classical; the violin player is in Indian classical. The keyboard player’s influences are rock n roll and jazz. All our members—on the keyboard, violin, guitar, drums—have different backgrounds. When we play together, we create music that’s unique and different. The fusion that we create is unique.

Do you see musical preferences changing?

The main change we see is that music is becoming shorter. If we talk about music on Instagram music and reels, it’s all becoming shorter. Earlier, songs were longer. If you remember, Pink Floyd’s Shine On You Crazy Diamond was 22 minutes long. Now, people don’t want to listen to long music pieces. Standard songs these days and 2.5 to three minutes long. We want to change that. So, our song Laksh which we are releasing in April is a 5.5 minutes-long song. We play to go to the old ways of having longer songs. Yes, we will make reels using the main hook of the song. But we want to try going back to longer songs.

How to make music that appeals to people from different parts of India?

We perform songs in different languages; we perform in Bengali, Punjabi, Hindi, English and Marathi. In fact, Ajay-Atul are one of our favourite artists, we like performing their songs. But when we perform, we make sure that the pronunciation is correct. We don’t just mug up a song. We recently performed in Faridkot in Punjab and when we sang there, we ensured that our pronunciation and accent were just right. We put a lot of focus on that. We always write the song in Hindi because that enables you to get the pronunciation right.

What does the name of your band signify?

We wanted a name that signifies our work. Delhi, because we are all from Delhi. But Indie Project because we play independent music and most importantly, our music is like a project because we experiment all the time. We don’t do repetitive stuff but experiment with new sounds all the time. We’ve used the flute, the sitar, the violin, and different sounds to create music. We want to do something unique. Hence, we call ourselves a project.

Is your music ever evolving?

The credit for that goes to our band members. For instance, Suhail Ali Khan who plays the violin—when he brings his music to the table, there’s a new sound. We use his classical skills with our Western music and create music that's unique and original. Every song we do is different. If Guzarish was a happy, pop song, Main Teri Yaad is a slow, love ballad. The next one coming up is a rock n roll song. We try not to repeat the genre of the songs. Even in the upcoming album, all songs are going to be different.

Are there new opportunities for musicians and independent bands today?

OTT platforms have given opportunities to independent bands and musicians who are producing new sounds. Earlier times, we had a fixed set of composers for Bollywood. Now OTT producers are taking music from different musicians and bands. One OTT film took music from a band called When Chai Met Toast. Similarly, lots of bands have given music to OTT series. Last year, we made the background score for four episodes and the theme song of the series I Should Have Stayed Home. We have given music to a film, Jalpari: A Desert Mermaid which was an interesting story. I got to meet the director Nila Madhab Panda. He had visited one of our shows, liked our music and he asked me to meet him. When I went to his office the next day, he asked me to compose a song for the film. Apart from our song, Shubha Mudgal and Piyush Mishra have also done songs for that film.

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