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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Maulana’s 'gullak' initiative touches 60K students

Read & Lead Foundation President Maulana Abdul Qayyum Mirza with daughter Mariyam Mirza. Mumbai/Chhatrapati Sambhajinagar: In the new age controlled by smart-gadgets and social media, an academic from Chhatrapati Sambhajinagar has sparked a small, head-turning and successful - ‘savings and reading’ revolution among middle-school children. Launched in 2006, by Maulana Abdul Qayyum Mirza, the humble initiative turns 20 this year and witnessed over 60,000 free savings boxes (gullaks)...

Maulana’s 'gullak' initiative touches 60K students

Read & Lead Foundation President Maulana Abdul Qayyum Mirza with daughter Mariyam Mirza. Mumbai/Chhatrapati Sambhajinagar: In the new age controlled by smart-gadgets and social media, an academic from Chhatrapati Sambhajinagar has sparked a small, head-turning and successful - ‘savings and reading’ revolution among middle-school children. Launched in 2006, by Maulana Abdul Qayyum Mirza, the humble initiative turns 20 this year and witnessed over 60,000 free savings boxes (gullaks) distributed to Class V-VIII students in 52 government and private schools. “The aim was to inculcate a love for ‘saving and reading’ among young children. We started by presenting small plastic ‘gullaks’ (savings boxes) at the Iqra Boys & Girls High School, and later to many other schools,” Mirza said with a tinge of satisfaction. Scoffed by sceptics, it soon caught the eyes of the schools and parents who loved the idea that kept the kids off mischief, but gave them the joy of quietly slipping Re. 1 or even Rs. 5 save from their daily pocket money into the ‘gullak’. “That tiny ‘gullak’ costing barely Rs 3-Rs 5, becomes almost like their personal tiny bank which they guard fiercely and nobody dares touch it. At the right time they spend the accumulated savings to buy books of their choice – with no questions asked. Isn’t it better than wasting it on toys or sweets or amusement,” chuckled Mirza. A childhood bookworm himself, Mirza, now 50, remembers how he dipped into his school’s ‘Book Box’ to avail books of his choice and read them along with the regular syllabus. “Reading became my passion, not shared by many then or even now… Sadly, in the current era, reading and saving are dying habits. I am trying to revive them for the good of the people and country,” Maulana Mirza told The Perfect Voice. After graduation, Mirza was jobless for sometime, and decided to make his passion as a profession – he took books in a barter deal from the renowned Nagpur philanthropist, Padma Bhushan Maulana Abdul Karim Parekh, lugged them on a bicycle to hawk outside mosques and dargahs. He not only sold the entire stock worth Rs 3000 quickly, but asked astonished Parekh for more – and that set the ball rolling in a big way, ultimately emboldening him to launch the NGO, ‘Read & Lead Foundation’ (2018). “However, despite severe resources and manpower crunch, we try to cater to the maximum number of students, even outside the district,” smiled Mirza. The RLF is also supported by his daughter Mariyam Mirza’s Covid-19 pandemic scheme, ‘Mohalla Library Movement’ that catapulted to global fame, and yesterday (Oct. 20), the BBC telecast a program featuring her. The father-daughter duo urged children to shun mobiles, video-games, television or social media and make ‘books as their best friends’, which would always help in life, as they aim to gift 1-lakh students with ‘gullaks’ in the next couple of years. At varied intervals Mirza organizes small school book fairs where the excited kids troop in, their pockets bulging with their own savings, and they proudly purchase books of their choice in Marathi, English, Hindi or Urdu to satiate their intellectual hunger. Fortunately, the teachers and parents support the kids’ ‘responsible spending’, for they no longer waste hours before screens but attentively flip pages of their favourite books, as Mirza and others solicit support for the cause from UNICEF, UNESCO, and global NGOs/Foundations. RLF’s real-life savers: Readers UNICEF’s Jharkhand District Coordinator and ex-TISS alumnus Abul Hasan Ali is full of gratitude for the ‘gullak’ habit he inculcated years ago, while Naregaon Municipal High School students Lakhan Devdas (Class 6) and Sania Youssef (Class 8) say they happily saved most of their pocket or festival money to splurge on their favourite books...! Zilla Parishad Girls Primary School (Aurangpura) teacher Jyoti Pawar said the RLF has proved to be a “simple, heartwarming yet effective way” to habituate kids to both reading and savings at a tender age, while a parent Krishna Shinde said it has “changed the whole attitude of children”. “We encourage books of general interest only, including inspiring stories of youth icons like Nobel laureate Malala Yousafzai (28) and environmentalist Greta Thunberg (23) which fascinates our students, and other popular children’s literature,” smiled Mirza. The Maulana’s RLF, which has opened three dozen libraries in 7 years, acknowledges that every coin dropped into the small savings boxes begins a new chapter – and turns into an investment in knowledge that keeps growing.

Reputation Never Takes Breaks

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It is surprising how often we witness people prioritizing their own comfort without pausing to think about those around them. Whether it is placing their shoes on a chair in a public space, speaking loudly on the phone in a restaurant, or playing reels at full volume in a crowded train, the lack of consideration is glaring. In such moments, what stands out is not just the act itself, but the impression it leaves behind. A single careless behaviour has the power to define how others perceive you long after the moment has passed.


This same principle applies in the professional world. Many believe that what they do in informal or personal settings has no impact on their career or business, but the truth is the opposite. In today’s interconnected society, personal and professional reputations are inseparable. How you conduct yourself outside the boardroom can amplify or damage the brand you’ve worked so hard to build.


Personal branding is not just about how you dress for a meeting or how confidently you deliver a presentation. It is equally about the silent signals you send when you think no one is paying attention. The way you treat service staff, how mindful you are of colleagues’ time, how you behave in shared spaces — these seemingly small actions accumulate into the story people tell about you. And people are always telling stories.


Business leaders, founders, and senior professionals carry an even greater responsibility. Your employees, clients, and partners are constantly observing you. When they see a leader who acts with respect, empathy, and awareness, they feel inspired to mirror those values. But when they see arrogance, disregard, or self-centeredness, it erodes trust. Even if you are brilliant in your domain, your influence weakens if others perceive you as inconsiderate or detached.


In business, relationships are currency. A contract is rarely just about numbers; it is about trust and alignment of values. A client who sees you speaking dismissively to someone on your team will question how you might treat them tomorrow.


An employee who sees you constantly putting your own comfort first will hesitate to give their best, knowing their efforts won’t be valued. These are not isolated moments. They ripple out and shape the collective narrative of your personal brand.


This is why personal branding requires intentionality. It is about consistency — not just on the stage, but also in the shadows. Ask yourself: what would others say about me if they observed me in an unguarded moment? Would their story align with the brand I want to build?


The world does not separate “personal life” from “professional reputation” anymore. Social media has blurred the lines. A single careless act caught on camera can undo years of credibility. Equally, a thoughtful, empathetic gesture can strengthen your reputation more than any speech or strategy document ever could.


For business owners and leaders, this is not an optional reflection — it is a strategic necessity. In a competitive world, your personal brand is what makes people choose you over someone else with similar skills or offerings. It is your edge.


As you navigate your journey, remember: it is not just about being seen, but about being remembered in the right way. And that memory is shaped every single day, in the smallest of choices.


If you are ready to take charge of your personal brand and build one that commands respect, trust, and influence — not just in your business but across every space you enter — my upcoming Personal Branding Signature Program for entrepreneurs and business leaders is designed for you. With limited seats available, this batch will commence in October.


This is your opportunity to not only grow your business but also shape a brand that no one can ignore.


Want to know more? I invite you to connect with me on


(The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

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