top of page

By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Being Liked Is Not Branding

AI Generated Image Think of someone specific you met in the last six months who seemed genuinely interested in connecting further. The conversation was warm. There was energy in it. They said all the right things — let us stay in touch, I would love to explore this further, I will reach out next week. And then they did not. Not because they were rude or dismissive. Not because something went wrong. But because by the time next week arrived, you had simply faded. This is one of the most...

Being Liked Is Not Branding

AI Generated Image Think of someone specific you met in the last six months who seemed genuinely interested in connecting further. The conversation was warm. There was energy in it. They said all the right things — let us stay in touch, I would love to explore this further, I will reach out next week. And then they did not. Not because they were rude or dismissive. Not because something went wrong. But because by the time next week arrived, you had simply faded. This is one of the most quietly expensive things that happens to accomplished founders — and almost none of them know it is happening. Being liked is not the same as being remembered. Being remembered is not the same as being recalled at the right moment. And being recalled at the right moment is the only version of any of this that actually creates business. The gap between a pleasant first impression and a phone call that begins with "I immediately thought of you" is not filled by warmth or competence or even a genuinely great conversation. It is filled by a personal brand strong enough to occupy a specific, distinct place in someone's mind long after the meeting has ended. Here is what most founders are not told. When someone leaves a conversation thinking "what a lovely person" they have given you a compliment. When they leave thinking "she is exactly the person I would call if I ever needed to solve this specific problem for someone I care about" they have given you a business. The difference between those two outcomes is not how much they liked you. It is how clearly they understood what you stand for and who you are for. Most accomplished founders are genuinely likeable. Many are impressive. Very few are specific enough to be recalled at the moment an opportunity arises. They exist in the minds of their network as pleasant, capable, talented — and entirely interchangeable with the other pleasant, capable, talented people those same contacts met last month. That interchangeability is costing you more than you realise. Every time someone in your network encounters an opportunity that should be yours and instead recommends someone else — not because they like that person more, but because that person's name surfaced first and most clearly — your brand has failed at its most fundamental job. The founders who get called first are not always the most qualified. They are the most memorable. Not memorable in the sense of flashy or loud or relentlessly present online. Memorable in the sense that when a specific need arises, a specific face and a specific name and a specific value proposition surface together, clearly and immediately, without the contact having to work to reconstruct who you are and what you do. That kind of memorability is not an accident of personality. It is the result of a personal brand built with enough clarity, consistency and intention that it leaves a distinct impression rather than a pleasant but general one. It is the difference between being someone people enjoyed meeting and being someone people think of when it counts. Think about your own network right now. When an opportunity arises that is perfect for you — do the right people think of you immediately? Or do they think of you eventually, after they have already recommended someone else, and feel a pang of recognition that they should have called you first? If it is the second — your brand is not broken. It is just not specific enough yet. And that is entirely fixable. I work with founders on exactly this — building a personal brand clear and consistent enough that the right people think of them first, not eventually. If you are ready to stop being the person people liked and start being the person they call, book your consultation call with me on this link: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

The violent underside of democracy

Apr 2
4 min read
Artists perform during a BJP roadshow for filing of nomination papers in Kolkata on Thursday. | Pic: PTI
Artists perform during a BJP roadshow for filing of nomination papers in Kolkata on Thursday. | Pic: PTI

New Delhi: On the political landscape of West Bengal, the celebration of democracy often descends into blood-stained imagery. Elections, which ought to embody the spirit of civic rights, frequently emerge instead as violent expressions of fear, retribution, and the assertion of dominance. The most distressing aspect of this reality is that ordinary citizens, especially women are forced to bear its cost with their bodies and dignity.

 

The brutality inflicted upon a 32-year-old Muslim woman in Cooch Behar in June 2024 stands as a stark and recent example of this tragedy. Allegedly targeted for supporting the Bharatiya Janata Party, she was stripped, assaulted, and nearly drowned by women associated with the Trinamool Congress. This incident appears not merely as an act of political revenge, but as a calculated attempt to inflict social humiliation and instill fear. Earlier, on July 8, 2023, in Panchla in Howrah, a female candidate was paraded through her village in a semi-nude state, with allegations of molestation further compounding the outrage.

 

These are not isolated incidents. In the aftermath of the 2021 assembly elections, numerous reports surfaced of abuse and sexual violence against women and young girls. It is evident that within Bengal's political arena, the female body is being weaponized as a medium to send a message; a message intended to crush dissent and silence opposition.

 

This face of political violence is not confined to individual acts; it reflects a deeper structural malaise. On March 21, 2020, in Bogtui village of Birbhum, the murder of local Trinamool Congress leader Bhadu Sheikh triggered a horrific chain of violence. Eight people were burned alive, and another later succumbed to injuries. The gravity of the incident compelled judicial intervention, with the Calcutta High Court ordering a CBI investigation.

 

Data from the National Crime Records Bureau (NCRB) underscores the persistence of this trend. Between 2010 and 2019, West Bengal recorded 161 political killings, which is the highest in the country. The figures reveal a troubling pattern: 38 killings each in 2010 and 2011, 22 in 2012, 26 in 2013, 10 in 2014, 12 in 2018, and 47 in 2019. Furthermore, the average of around 20 political murders annually between 1999 and 2016 suggests that violence here is not an aberration but an entrenched political culture. Even after the 2019 Lok Sabha elections, 47 political killings involving workers of the Trinamool and the BJP were reported, with 38 of them occurring in South Bengal alone.

 

Nothing New

This cycle of violence is hardly new. Its roots can be traced back to the 1970s, when left-wing politics was on the rise and violent confrontations began to take hold. On July 21, 1993, police firing on protesters at Esplanade in Kolkata claimed 13 lives. The Nandigram unrest of 2007-08, sparked by opposition to land acquisition, turned deadly, leaving more than 50 people dead. Even the political transition of 2011 failed to alter the trajectory, within just nine months, 56 CPI(M) workers were reportedly killed.

 

In essence, the Bengali adage "jor jar, muluk tar" (‘He who holds power, owns the land,’ it's means that 'might is right') has hardened into a grim political reality. Once in power, nearly every ruling force appears to adopt this doctrine. What began during the Congress era continued through the 34 years of Left Front rule and remains evident under the Trinamool Congress, reflecting an unbroken continuity of coercive political practice.

 

At the heart of this violence lies the panchayat system itself. During the 1980s and 1990s, panchayats were significantly empowered and better resourced, transforming them into key centers of grassroots authority. As a result, panchayat elections have come to resemble not so much a "democratic process" as a fierce contest for dominance. In 2013, 11% of seats were won uncontested, by 2018, this figure had surged to 34% and in the 2023 approximately 105% of seats were elected unopposed. This means that in nearly every 10th seat in the state's three-tier Panchayat seats, candidates were elected without a rival. A clear indication that opposition candidates were either intimidated or violently driven out of the electoral arena. The human cost has been equally stark: 23 people lost their lives during the 2018 panchayat elections, a number that rose to over 45 in 2023.

 

Deep Alarm

The forms of violence witnessed during elections are deeply alarming. Murders of political leaders and workers, abductions, assaults on polling agents, bombings, booth capturing, and voter intimidation have all become disturbingly routine. In districts like Malda and Murshidabad, even the mention of elections evokes a sense of dread among residents. Despite heavy security deployments, containing such violence continues to pose a formidable challenge for the administration.

 

To fully grasp this situation, one cannot ignore the interplay of political competition, demographic shifts, and increasing polarization. The intensifying rivalry between the Trinamool and the BJP has further inflamed tensions. Prolonged incumbency, too, tends to breed conditions conducive to violence. The fear of losing power and the relentless pursuit of gaining it both contribute to normalizing coercive tactics.

 

Perhaps most troubling is the fact that this violence is not confined to the electoral period; it persists throughout the year, peaking as elections approach. Rather than strengthening the foundations of democracy, it is steadily hollowing them out from within. The pressing question, then, is whether democracy in Bengal will be reduced merely to its "outcomes," or whether equal importance will be accorded to the integrity of its "process." Until political parties renounce violence and prioritize dialogue, consensus, and constitutional values, any electoral victory, no matter by whom, will ultimately signify a defeat for democracy itself.

Comments


bottom of page