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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Warriors of Night

Writer: Aditi Pai
Aditi Pai
Oct 6, 2024
3 min read

Updated: Oct 22, 2024

We name our daughters Durga, Lakshmi and Saraswati; we worship the divine feminine power in the temples but oppress, repress and even attack the feminine power amidst us. That is the irony in the way India sees its women.

After the safety of the daylight fades, women are seen as easy prey by the predators of the night.

We mark the nine nights of Navratri, the festival of the goddess, by celebrating the dedication and valour of nine real-life women who brave the challenges of the night to pursue their dreams.


Part - 4


Never felt unsafe

The singer says there has been a generational change over the last two decades

Never felt unsafe

Work has no timings for Aisha Sayed. Sometimes, she begins her studio recording at 12 AM and finishes by 5 AM; at other times, concerts and live shows start at 9 AM and she’s done by midnight. In her field of work as a performer and singer, Sayed is used to not getting a night’s sleep and often returning home when most of the city is set to wake up. “I have been travelling at night but I have never, ever, felt unsafe in Mumbai,” says the singer-performer who began her career at the age of 13 years. Her father spotted her talent for music and took her to meet a sound engineer who was their neighbour in Bandra. The family helped her get opportunities and from there, her career began.

Being among the top contenders in Indian Idol, season 3, in 2007 catapulted her to fame and it opened up a world of new performance opportunities across the country. “I was just 20 years then and I was travelling the world, performing at the most lavish weddings, staying at the most luxurious hotels and performing at big corporate gigs,” she says. Safety, while on work, is has never been an issue for her for the organizers arrange a security detail for the performers. “They escort us until we reach the room. And since we travel with our team in a big group, there is always safety in numbers,” says Sayed, who sings in 10 languages. Her peers have faced instances of audience members being rowdy. “Once in Delhi, a group of drunk men followed my colleague to her room and kept banging on her door late into the night. But I have been fortunate,” she says.

Work assignments have taken to varied places, from the most luxurious international destinations to far-off venues in the hinterland of India where she’s travelled through dark, dense forested areas. “I have driven through areas where the only light is that of your car’s headlights. Turn around and you see pitch darkness,” says Sayed. She’s always got a little prayer on her lips when travelling through these remote areas for miles together. She recalls a show in Chattisgarh where she had to travel for nine hours at a stretch through remote and forested areas. “No place in our country is as safe as Mumbai,” she stresses. She would know, considering her extensive travels. She advises women to travel in groups while in places that are unfamiliar or unknown and never to venture out at night alone. “Keep your family informed of your whereabouts,” she says.

While her agreements state that proper security at all times, Sayed says that she drives her own car if she’s out at night for parties or personal work but insists that the people of Mumbai are largely helpful and cooperative. A rickshaw driver who once drove to home in the wee hours of the night, after a recording, waited at her gate until the watchman let her in. Friends and colleagues have dropped her home several times.

Mumbai, she feels, has changed—and it’s for the better, in the past two decades. “Earlier, on buses and trains, men would use the crowd as an excuse to touch women inappropriately. That has gone down. There is a generational change that I see,” says Sayed. She used to take the BEST buses and trains to her training classes and for recordings in the early days of her career.

Her timings are inconsistent and her shows take her to various cities and towns. But the Mumbai-bred girl emphasizes that her city is very safe for women, despite the various incidents of violence. “Mumbai is the only place where a woman can wear what she wants, wear bright red lipstick, leave her hair open and look glamorous and still be safe.”

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