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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Sugar Rush Founder

There is a particular intensity that defines the new wave of young entrepreneurs. They move fast, earn fast, and scale fast — and often believe that momentum itself is the marker of success. Money becomes more than income. It becomes reassurance. Proof. Power. A scoreboard. Recently, I met a founder in his early thirties who is doing exceptionally well financially. His ambition was undeniable. He spoke about growth the way athletes speak about winning — with hunger, focus, and a constant need...

The Sugar Rush Founder

There is a particular intensity that defines the new wave of young entrepreneurs. They move fast, earn fast, and scale fast — and often believe that momentum itself is the marker of success. Money becomes more than income. It becomes reassurance. Proof. Power. A scoreboard. Recently, I met a founder in his early thirties who is doing exceptionally well financially. His ambition was undeniable. He spoke about growth the way athletes speak about winning — with hunger, focus, and a constant need to push further. I admired it. That drive is what builds companies. But what stayed with me was something quieter. He mentioned that in a year when he earned less, he wasn’t in the best place mentally. The dip was not dramatic, but the emotional impact was. It made him feel as though he had slipped backwards — not just in revenue, but in identity. And that is the hidden pressure many founders carry today. For ambitious entrepreneurs, money can begin to feel like a sugar rush: a powerful high that fuels confidence and urgency. When numbers rise, everything feels possible. When they fall, even slightly, it creates unease. The chase becomes endless — not because wanting more is wrong, but because money alone is an unstable anchor. This is where personal branding becomes not a luxury, but a necessity. Many founders assume personal branding is about visibility—posting more, being active online, and becoming “known”. But at serious levels of business, personal branding is far more strategic. It is the reputation that holds when numbers fluctuate. It is the trust that remains even when the market shifts. It is the identity people associate with you beyond a financial year. Because here is what founders eventually learn: revenue is not the only currency in the room. Influence is. In boardrooms, partnerships, investor conversations, and premium client decisions, people don’t only buy the company. They buy the founder’s clarity, credibility, and presence. They buy what your name signals before you even speak. A founder with a strong personal brand does not become fragile when income dips. Their positioning remains steady. Their value is not reduced to quarterly performance. They are trusted for how they think, how they lead, and what they consistently represent. This is what separates short-term success from long-term authority. Without personal branding, founders often fall into an exhausting pattern: constantly proving, constantly chasing, constantly needing the next win to feel secure. With it, something shifts. Opportunities begin to come through reputation, not pursuit. Clients stay for trust, not just delivery. Partnerships form because of alignment, not convenience. Most importantly, personal branding gives founders emotional stability alongside ambition. It reminds them that their worth is not transactional. It is reputational. Money can rise and fall. Markets change. Industries evolve. But a personal brand — built with intention — creates continuity. It allows you to grow without feeling that every slower year is a personal failure. The founders who build lasting legacies are not always the ones who earn the fastest. They are the ones who become unforgettable for the right reasons. Not because they are loud, but because they are anchored. Not because they show everything, but because they signal something consistent: trust, excellence, leadership. In the years ahead, the market will reward founders who are not only wealthy but also respected. Not only successful, but credible. Not only ambitious but also deeply positioned. Because money can be made again. But reputation takes time. If you resonate with this — if you feel the pressure of constantly needing the next financial high. — It may be time to build something deeper: a personal brand that stabilises your success and scales your influence. You can book a free consultation call with me here: https://sprect.com/pro/divyaaadvaani. Not as a pitch, but as a conversation about building a brand that holds – even when the numbers fluctuate. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Warriors of Night

Updated: Oct 22, 2024

We name our daughters Durga, Lakshmi and Saraswati; we worship the divine feminine power in the temples but oppress, repress and even attack the feminine power amidst us. That is the irony in the way India sees its women.

After the safety of the daylight fades, women are seen as easy prey by the predators of the night.

We mark the nine nights of Navratri, the festival of the goddess, by celebrating the dedication and valour of nine real-life women who brave the challenges of the night to pursue their dreams.


Part - 4


Never felt unsafe

The singer says there has been a generational change over the last two decades

Never felt unsafe

Work has no timings for Aisha Sayed. Sometimes, she begins her studio recording at 12 AM and finishes by 5 AM; at other times, concerts and live shows start at 9 AM and she’s done by midnight. In her field of work as a performer and singer, Sayed is used to not getting a night’s sleep and often returning home when most of the city is set to wake up. “I have been travelling at night but I have never, ever, felt unsafe in Mumbai,” says the singer-performer who began her career at the age of 13 years. Her father spotted her talent for music and took her to meet a sound engineer who was their neighbour in Bandra. The family helped her get opportunities and from there, her career began.

Being among the top contenders in Indian Idol, season 3, in 2007 catapulted her to fame and it opened up a world of new performance opportunities across the country. “I was just 20 years then and I was travelling the world, performing at the most lavish weddings, staying at the most luxurious hotels and performing at big corporate gigs,” she says. Safety, while on work, is has never been an issue for her for the organizers arrange a security detail for the performers. “They escort us until we reach the room. And since we travel with our team in a big group, there is always safety in numbers,” says Sayed, who sings in 10 languages. Her peers have faced instances of audience members being rowdy. “Once in Delhi, a group of drunk men followed my colleague to her room and kept banging on her door late into the night. But I have been fortunate,” she says.

Work assignments have taken to varied places, from the most luxurious international destinations to far-off venues in the hinterland of India where she’s travelled through dark, dense forested areas. “I have driven through areas where the only light is that of your car’s headlights. Turn around and you see pitch darkness,” says Sayed. She’s always got a little prayer on her lips when travelling through these remote areas for miles together. She recalls a show in Chattisgarh where she had to travel for nine hours at a stretch through remote and forested areas. “No place in our country is as safe as Mumbai,” she stresses. She would know, considering her extensive travels. She advises women to travel in groups while in places that are unfamiliar or unknown and never to venture out at night alone. “Keep your family informed of your whereabouts,” she says.

While her agreements state that proper security at all times, Sayed says that she drives her own car if she’s out at night for parties or personal work but insists that the people of Mumbai are largely helpful and cooperative. A rickshaw driver who once drove to home in the wee hours of the night, after a recording, waited at her gate until the watchman let her in. Friends and colleagues have dropped her home several times.

Mumbai, she feels, has changed—and it’s for the better, in the past two decades. “Earlier, on buses and trains, men would use the crowd as an excuse to touch women inappropriately. That has gone down. There is a generational change that I see,” says Sayed. She used to take the BEST buses and trains to her training classes and for recordings in the early days of her career.

Her timings are inconsistent and her shows take her to various cities and towns. But the Mumbai-bred girl emphasizes that her city is very safe for women, despite the various incidents of violence. “Mumbai is the only place where a woman can wear what she wants, wear bright red lipstick, leave her hair open and look glamorous and still be safe.”

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